Niklasdorf, March 2008

From now on, our focus on labels and flexible packaging papers, which we have intensified in recent years, will be reflected in our logo design as well.

The B&B logo has been redesigned and is now a real word and design mark: the B&B letters sit on a turquoise bar, uniting them to form a unique mark.

This modernisation was effected in coordination with the other members in our corporate group, the Prinzhorn Group, so that the group companies’ individual logos reflect their shared identity.

We proceeded very carefully when modifying our logo, making sure that our corporate values continue to be represented consistently.