15. - 17. 10. 2008, Bad Hofgastein
What is the fascination of paper labels?
Is the topic of "Fascination" at all appropriate?
Difficult market conditions are a reality for the industry at the present time.
It is true that in virtually all segments where labels are used, most notably food, beverages and tobacco, the economic climate has left its "mark" on sales in recent months. The market has thus become much more difficult for all participants. Competition has intensified and profitability has deteriorated owing to rising raw materials and energy costs.
"The Fascination of Sustainability" – that is appealing to many people these days!
We at B&B see many reasons for this. Firstly, because paper labels are a very up-to-date product. For current social and market trends, a material such as paper is needed in order to successfully implement its diverse requirements.
The topic of sustainability causes one of the most important changes which our society is currently undergoing – away from the throwaway society and towards prudent handling of our resources. A whole range of topics with competent international representatives from science and industry will deal with the challenge of sustainability. The extent to which sustainability arguments apply to the material paper will be examined from various perspectives. This examination will focus especially on the labelling systems and the extent to which the system of the wet glue label in particular meets the requirement of the "The Fascination of Sustainability".
Fascination brings about enthusiasm. Can the paper label be used to prompt this emotion from the consumer?
In recent months, B&B has conducted a large-scale study with the German market and social research institute Nextpractice, under the direction of the respected neuropsychologist and network expert, Prof. Dr. Kruse. It was devoted to how consumers perceive and assess label material. The results to be presented by him at the conference promise to be highly exciting for beverage and label manufacturers.
What can we expect from the future?
Figures and trends related to beverage consumption and packaging provide an insight into the industry’s current position. The economic climate determines consumers’ purchasing behaviour to a large degree. In Dr. Schulmeister from the Austrian Institute of Economic Research, another top speaker has been engaged for the conference. On the basis of sound studies, he will explain further economic connections and international link-ups.
The economic environment is not a matter of choice. However, it is possible to choose your own promising strategic positioning and to deliberately employ a "fascinating marketing tool". How can they help in achieving "pole position" in the face of competition?
From practical examples we can become acquainted with successful strategic concepts which have stood the test in a difficult environment. It will be possible to pursue this key topic further at the conference. The importance of packaging and thus especially of the label in strategic use will be demonstrated based on success stories.
Please register as soon as possible!
