(Niklasdorf, 26.8.2005) The advantages of the Niklakett label paper range will be shown directly at a labelling machine. Our papers offer a whole series of advantages to meet Design and Marketing requirements.

No other material offers as many opportunities to be creative as paper labels.

Ever-more stringent demands within the industry and the pressure to move away from a standard label design for bottled water, soft drink and beer bottles have brought about the need for new design materials to provide additional opportunities for creativity. And all this with quality labelling materials that already make a good impression.

Whether smooth and glossy, matt and satin silk, natural and textured, metallic, white or coloured, these are all properties that have creative potential for a designer, and this potential is just waiting to be utilized. There is as much freedom of choice in material with cut labels as there is with reel-fed labelling.

It has long been established that there is more to labelling a bottle than just attaching labels with information about the contents of the bottle or container.

It is more true to say that labels are an important part of the product and must encourage its purchase and that when the contents are consumed, must again provide positive confirmation of the decision to buy. Quite obviously nowadays, every drinks manufacturer pays maximum attention to their labels. The main aim of B&B label papers is to provide marketing departments with tools they can use to successfully and convincingly portray the values defined by the product. These are:

• Attractive surfaces that can also be textured.
• Special forms achieved by stamping.
• Material stiffness that can even out the reinforcing grooves of a PET bottle, for example, to give a regular surface.
• The natural character of the material is an aid to authenticity for pure, healthy drinks.

Niklakett label papers are the right labelling material for label printers, whether they use flexo, offset or gravure printing techniques. Paper and ink systems are so well coordinated that hardly any other material can better it. This material is efficient, calculable and reliable in all printing processes.

We have the right papers for every application within the bottling industry in our product range. This applies to labelling from the reel just as much as cut labels.

Investment in the printing and bottling applications of the future is not a case of planning for the unknown, because you can count on a material that is familiar to you and your customers and which has proved its worth a million times over. Service is rather an important factor in the purchase of materials. Our extensive sales network ensures that supplies are available in all parts of the world.

B&B, as a global supplier, is in a position to even cope with seasonal fluctuations in demand, as we have a good market presence throughout both the northern and southern hemispheres. As a major manufacturer of wet glue labels, we have years of experience to keep our customers happy, even in difficult situations. Price stability is incomparably good for paper labelling materials, so it is possible to proceed with confidence when pricing longer-term projects to be handled within one year periods.

Niklakett and Alukett label papers for bottlers and branded article companies.

Niklakett and Alukett have the best machine qualities for cut labels and for reel-fed labelling. It does not matter which labelling system is used in the bottling stations; Niklakett and Alukett are excellent for all techniques. And when it comes to speed, then paper, if it has been specifically developed for the task, will be the best performer. No disturbing side-effects, perfectly positioned on the bottle, this is the result you achieve with Niklakett and Alukett labels.

Consumers see labels and packaging as contact with the product, and they want the best at a reasonable price. Labelling techniques and labelling materials have to be judged by this standard.

Our Niklakett and Alukett label papers help you to meet this performance standard.