PET-bottles in use

The triumphal march of PET bottles, particularly for water and soft drinks, has also made wraparound labelling from the reel an important issue. Many bottlers are amazed about just how versatile paper labels can be for this application. Good labelling is possible with paper labels at all the speeds today’s technology can offer.
The range of papers for PET bottles was developed specially for reel-fed and cut-and-stack wraparound labelling. With B&B label papers, a prestigious look is guaranteed, as parameters such as stiffness, dimensional and climate stability, as well as high opacity have been coordinated to meet the demands of labelling. Regardless of whether labelling wet or dry, papers from the WaterLabelWorld range can display their power to the full under all conditions. Consumers are now faced with a mass of products, and fi nd it diffi cult to fi nd the right product in the jungle of goods on offer.
In this situation they look for signposts to guide and reassure them. Clear messages conveyed by clean, dignifi ed design, on labels printed on NiklaPET are the best way of getting through to the consumer.

Paper labels: appealing, with creative potential

Comparative studies show that consumers prefer paper labels. That gives the brand abundant potential to inspire customers with creative design. Labels have greater potential than almost any other product to generate enthusiasm. But this potential has to be harnessed