Looking good, feeling good and staying healthy for as long as possible is what most people in the industrialized countries want.
Our society has now rediscovered water as the drink to satisfy this need. No other beverage segment has such high levels of growth. The numerous varieties of water are healthy, and completely in tune with the current wellness trend.
The growth rates for sales of water confirm that water and near water beverages satisfy precisely people’s aspirations for healthy nutrition. 350 billion litres of bottled water are consumed every year, and about another 190 billion litres are marketed in the form of “bulk water”. (i.e. water in large containers for domestic and office use.) Annual growth rates are nearly into double figures.
Welcome to the Water Label World
Our earth is a water planet, but only 0.3% of the water on it can be used as drinking water. For many people, packa-ged water is an indispensable way to come by clean drinking water.
But that said, not all waters are the same. The wide diversity of water types, such as mineral water, table water, spring water, curative water or tap water, as well as different sorts of carbonated water or still water and lately even near-water beverages, is being further extended by countless specific mixtures that lend the water its distinctive character.
Label material aids clear positioning…
On the scale of water types, we find characteristics that range from soft to stimulating, from still to invigorating, from wellness to healing and from unique to deliberately neutral. These characteristics can only be appreciated once you have drunk the product. The label provides you with advance information, making it your most important marketing instrument.
And the variety of label material, which designers need for their work, is indispensable to this.Label materials that are particular stimulating, such as Alukett Spezial Fashion, or those which bring out a softer character, such as Niklakett Medium Fashion (which this characteristic fits perfectly), or the healthy and unspoilt aspect, of which NiklaConcept is an unparalleled representative, the many and varied opportunities to differentiate simply increase with the WaterLabelWorld label paper range.
Enjoy a pleasant surprise by the brochure. Simply ask for it: PGrasser@brigl-bergmeister.com
