9th international label conference
12. - 14.10.2011, BadHofgastein
Will the breathtaking pace of change in society and the emergence of new values have any impact on the labels and packaging business?
All business activity is rooted in cultural values. So the issue is not just rationality; there must also be an appreciation of the drive underlying action, what is meaningful in the cultural context. This is the starting point for sustainable economic success.
It is certainly no longer sufficient to be satisfying existing needs in saturated markets. When we consider the most successful companies in recent years, one thing is certain: hardly any consumers could have articulated their latent wishes in a customer survey on these products. Yet, within a few years, these innovations have succeeded in gaining global importance. It is the visionaries and personalities who grasp ideas, and use their influence to implement them.
Some examples:
Who would have thought that?
- The iPhone was launched in 2007, barely four years ago.
- Wikileaks also made its first disclosure in 2007
- Twitter started in 2006
- Facebook in 2004
- Wikipedia in 2001
- Google in 1998, and the
- www started in 1993, less than 18 years ago.
All these innovations arose in the IT business environment. There are specific indications that this economic locomotive is showing signs of levelling off in the last decade.
Where will the next impulse for economic success in the next decade come from?
Are there already indications of economic and social changes helping to form a new cultural understanding? We have managed to engage top speakers from science and business to explore current opinions on these issues. By examining the implications of contrary points of view, the conference promises to become a highlight for all label manufacturers and label users.
Labels are closely associated with aspirations and wishes to which new answers must constantly be sought. The 9th international label conference will therefore scrutinise the latest market trends. What beverages, foods and luxuries will stand out on the trend barometer, how will they be packaged and promoted?
Successful trading also requires innovative approaches going beyond the basic utility of our products. There is potential here that opens up opportunities. The international label conference will place further emphasis on this aspect, and we can already promise that we have succeeded in attracting speakers who will enthuse their audience.
Printers, producers supplying the label industry, and branded products manufacturers – make sure you do not miss the opportunity of attending this event. There are also plenty of opportunities for networking in a relaxed atmosphere.
Your B&B Team
