Niklasdorf/Ljubljana, Juni 2010
Simple, yet tasteful…
That’s what distinguishes B&B’s new packaging paper range, which is currently being launched. With chocolate, everything is about flavours and taste. Some 600 different aromatic substances have been identified in connection with chocolate. This presents a real challenge in terms of tasteful wrapping. The highly sensitive product must be protected, not only for several days but throughout its whole shelf life, until it is eventually consumed, hopefully giving the consumer unalloyed pleasure.
In order to make sure that the consumer can experience this pleasure, a wrapping material is required that meets the highest sensory requirements. Not every packaging raw material is eligible for that purpose. Not every packaging material is odour and taste-free!
At B&B, only selected raw materials pass the stringent odour and taste-free tests…
For consumers, the product and its packaging form an indivisible unit. It is the packaging which makes communication with the consumer possible and leads to strong customer loyalty. In case of a highly sensitive product like chocolate, consumers logically make sensory demands on the wrapping material similar to the demands made on the wrapped product.
Over and above this, these qualities must be permanently safeguarded, which means that only highly pure, odour and taste-free packaging material is used for wrapping chocolate. At B&B, a specially trained team is responsible for maintaining these gustatory properties.
The packaging expresses our respect for the consumer.
Ernest Dichter, designer
Communication of the emotional aspects of chocolate and other confectionery is directly associated with the packaging. With its special range of papers
- NiklaSelect S
- Niklakett Brilliant
- PackPro 7.0
B&B provides packaging designers and experts with a choice of packaging papers that allow infinite freedom of innovative, creative design. Paper is a wonderful material, which inspires people to develop ideas.
Easy to handle in technical terms, and tried and tested a million times…
The technical requirements made by the respective printing method used are met perfectly by the right choice of paper from the above-mentioned product range. Further differentiation is possible as well, by the specific surface-finish properties of the papers used in each case.
Simple yet elegant surface finishes on the one hand, or glossy surfaces that inspire sophisticated finishes, on the other hand – B&B provides the right packaging material for any application.
Would you like to learn more about our new range of chocolate wrapping papers?
Read more about their environmental properties, or about the impact of packaging materials on our senses.
Simply request our new product folder
“Let your labels talk……about your brand and image…”
“NiklaSelect S, Niklakett Brilliant, PackPro 7.0”
Brigl & Bergmeister
Fr. Horwath
SHorwath@brigl-bergmeister.com
Tel. +43 3842 800 227
